{"id":11706,"date":"2022-12-14T12:17:51","date_gmt":"2022-12-14T12:17:51","guid":{"rendered":"https:\/\/kood.tech\/uncategorized\/the-impact-of-personal-branding\/"},"modified":"2024-04-11T07:08:58","modified_gmt":"2024-04-11T07:08:58","slug":"the-impact-of-personal-branding","status":"publish","type":"post","link":"https:\/\/kood.tech\/en\/articles-en\/the-impact-of-personal-branding\/","title":{"rendered":"How personal branding impacts your career"},"content":{"rendered":"\n

Students at kood\/J\u00f5hvi are virtually guaranteed to have a job after finishing their studies. This is done through cooperation with our partner network<\/a><\/strong> and also by organizing different events that further get partners and students involved. (e.g. workshops<\/a><\/strong>, kood\/Talks and a lot more!)<\/p>\n\n\n\n

During the first year of studies, we\u2019ve already got several students who have started their professional careers in the tech sector. But the end goal is that every student finds a compatible job position that matches their skills and interests. <\/p>\n\n\n\n

What are some steps that people can take to make sure that the right people and companies notice them? One important impactful factor is personal branding – something that Talenthub<\/strong><\/a> came to introduce to our students. Let\u2019s have a look at what there is to learn! <\/p>\n\n\n\n

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Let\u2019s start from the basics<\/strong><\/h4>\n\n\n\n

What is a brand?<\/strong> A brand is an experience that comes from the behavior and relationship a person has with an organization, individual, product, or service. Having a specific brand means having your name, voice, or personality interconnected with a certain image.<\/p>\n\n\n\n

And from here we move towards a personal brand. <\/strong>The way a person sees themself and others see themselves differs. In the middle of the two, you can perceive your brand. Every interaction and relationship creates a picture of how a person is seen, so take matters into your own hand and be the one who builds and shapes their story.<\/p>\n\n\n\n

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A little exercise on brand perception: write down as many words as you can about yourself and let your friend, coworker, family member do the same. Compare the two and see what areas match!<\/figcaption><\/figure>\n\n\n\n

Altogether, a personal brand is a collection of a person’s skills and expertise, personality, story, beliefs, and values but also their social media presence, the information they share, and interaction with different people. Knowledge is key, but now let\u2019s get to building your own personal brand in order to further elevate your future career options!<\/p>\n\n\n\n

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Why work on your personal brand?<\/strong><\/h4>\n\n\n\n

By articulating what a person stands for, they can build a more relevant network! With a great network, it\u2019s easier to work on your aspirations and get things done! This also goes for finding a job in a certain field. <\/p>\n\n\n\n

Research shows that by making efforts with personal branding, a person can attract better career opportunities and therefore higher job satisfaction and career growth! <\/p>\n\n\n\n

So what are the first steps to do in order to start working on your personal brand? <\/em><\/p>\n\n\n\n

First and foremost – Google yourself!<\/strong> The person you were 1 year ago or 5 years ago might not be the same person you\u2019re right now. <\/p>\n\n\n\n

Try to make adjustments and have a little \u2018Spring cleaning\u2019! Show the person you are right now or are aspiring to be in your career. Any kind of negative action might stop a person from achieving the next steps on their career ladder.<\/p>\n\n\n\n

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Getting started with personal branding<\/strong><\/h4>\n\n\n\n

Ask yourself these questions:<\/p>\n\n\n\n